Insight: We've been trusting the Swedish brands for a long time, without knowing it. The Music streaming platform we use, the chair we sit and the vodka we drink they're all Swedish. 
Idea: Fjallraven Kanken is one of them, you don't need to know what the ad says in Swedish to trust the brand.

ROLE

Concepting, Visual Design,  Art Direction, Copywriting, Motion Graphics

CLIENT

Fjalraven Kanken

OOH

ACTIVATION

Even if you don’t speak a word of Swedish, you know your bag is in good hands with our Swede bag check guy in Coachella.