TRUST THE SWEDISH

 

Insight: We've been trusting the Swedish brands for a long time, without knowing it. The Music streaming platform we use, the chair we sit and the vodka we drink they're all Swedish. 

Idea: Fjallraven Kanken is one of them, you don't need to know what the ad says in swedish to trust the brand.

 

 

TRUST THE SWEDISH

 

Insight: We've been trusting the Swedish brands for a long time, without knowing it. The Music streaming platform, chair we sit and the vodka we drink they're all Swedish. 

Idea: Fjallraven Kanken is one of them, you don't need to know what the ad says in swedish to trust the brand.

 

 

TRUST THE SWEDISH

 

Insight: We've been trusting the Swedish brands for a long time, without knowing it. The Music streaming platform, chair we sit and the vodka we drink they're all Swedish. 

Idea: Fjallraven Kanken is one of them, you don't need to know what the ad says in swedish to trust the brand.

 

 

TRUST THE SWEDISH

 

Insight: We've been trusting the Swedish brands for a long time, without knowing it. The Music streaming platform, chair we sit and the vodka we drink they're all Swedish. 

Idea: Fjallraven Kanken is one of them, you don't need to know what the ad says in swedish to trust the brand.

 

 

OOH

ACTIVATION

Even if you don’t speak a word of Swedish, you know your bag is in good hands with our Swede bag check guy in Coachella. 

Maidenform

Durex #Fuckmen