Maidenform is rebranding itself with the launch of its one fabulous fit T-shirt bra. With their SmartZone® technology, the bra flexes and fits the consumers' breast' shape in time. We aimed to reposition the brand to attract a younger audience, with the launch of this T-shirt bra.
We worked in two different visual styles and continued with the first option out of the results of the A-B testing. Aside from creating the digital assets I worked in casting, and style choices and attended the video shoot.
Concept, Visual Design, Art Direction,
You’re an original.
And just like our bras, panties, and shapewear are an ode to the female form, our campaign is an ode to your individuality.
Everything we do is ...
MADE IN YOUR FORM