MADE IN YOUR FORM

Maidenform is rebranding itself with the launch of its one fabulous fit T-shirt bra. With their SmartZone® technology, the bra flexes and fits the consumers' breast' shape in time. 

We aimed to reposition the brand to attract a younger audience. 

The campaign contains a whole new brand identity. 
 

 

 

MOUTH ACTIVISM

Misfits Market, a brand that helps reduce CO2 emissions by selling abandoned "ugly" produce is helping the youth continue their activism from protesting at march to protesting with their food.

Problem: Kids and Parents actually care about the environment but they have nothing to do except protesting. 

Solution: With Mouth Activism, we're aiming to convince parents that subscribing to  a box of ugly fruits and veggies can help the environment, and eventually lower the Co2 levels.

 

MOUTH ACTIVISM

Misfits Market, a brand that helps reduce CO2 emissions by selling abandoned "ugly" produce, is helping the youth continue their activism from protesting at marches to protesting with their food.

Problem: Kids and Parents actually care about the environment but they have nothing to do except protesting. 

Solution: With Mouth Activism, we're aiming to convince parents that subscribing to recieve a box of ugly fruits and veggies can help the environment, and eventually lower the Co2 levels.

 

MOUTH

ACTIVISM

 

Misfits Market, a brand that helps reduce CO2 emissions by selling abandoned "ugly" produce, is helping the youth continue their activism from protesting at marches to protesting with their food.

Problem: Kids and Parents actually care about the environment but they have nothing to do except protesting. 

Solution: With Mouth Activism, we're aiming to convince parents that subscribing to recieve a box of ugly fruits and veggies can help the environment, and eventually lower the Co2 levels.

 

MOUTH ACTIVISM

Misfits Market, a brand that helps reduce CO2 emissions by selling abandoned "ugly" produce, is helping the youth continue their activism from protesting at marches to protesting with their food.

Problem: Kids and Parents actually care about the environment but they have nothing to do except protesting. 

Solution: With Mouth Activism, we're aiming to convince parents that subscribing to recieve a box of ugly fruits and veggies can help the environment, and eventually lower the Co2 levels.

 

Role:  Art Director, Motion Designer

Team: Christy Blain

You’re an original.

And just like our bras, panties, and shapewear are an ode to the female form, our campaign is an ode to your individuality. 

Everything we do is ...

MADE IN YOUR FORM

 

SOCIAL MEDIA

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DIRECTION 2

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