Men have been taken charge of basically everything in our society, the economy, the environment, and even in the bedroom. How can we trust men fully, when they have clearly fucked everything up.
#FUCKMEN is a new brand by Durex specifically targetting women, and encouraging them to be back in charge.
Men have been taken in charge of basically everything in our society, the economy, the environment, and even in the bedroom. How can we trust men fully, when they have clearly made many mistakes, and fucked everything up. We’re not going to let women rely on men, especially when it comes to having condoms. To empower women, we created a new packaging design that is made specifically for women. Introducing, #FUCKMEN. Posters written with powerful headlines will be released along with the new packaging design, encouraging women to be back in charge.
Meen have been taken in charge of basically everything in our society, the economy, the environment, and even in the bedroom. How can we trust men fully, when they have clearly fucked everything up. #FUCKMEN is a new brand by Durex specifically targetting women, encouraging them to be back in charge.
Men have been taken in charge of basically everything in our society, the economy, the environment, and even in the bedroom. How can we trust men fully, when they have clearly fucked everything up. #FUCKMEN is a new brand by Durex specifically targetting women, encouraging them to be back in charge.
Men have been taken in charge of basically everything in our society, the economy, the environment, and even in the bedroom. How can we trust men fully, when they have clearly fucked everything up. #FUCKMEN is a new brand by Durex specifically targetting women, encouraging them to be back in charge.
Role: Art Director, Motion Designer
Team: Yinglun Li, Haoran Liao, Nuri Park, Christy Qiao, Kevin Bae, Sean Dong, Jaewook Baik