#FUCKMEN

 

Men have been taken charge of basically everything in our society, the economy, the environment, and even in the bedroom. How can we trust men fully, when they have clearly fucked everything up.

#FUCKMEN is a new brand by Durex specifically targetting women, and encouraging them to be back in charge. 

 

#FUCKMEN

 

Men have been taken in charge of basically everything in our society, the economy, the environment, and even in the bedroom. How can we trust men fully, when they have clearly made many mistakes, and fucked everything up. We’re not going to let women rely on men, especially when it comes to having condoms. To empower  women, we created a new packaging design that is made specifically for women. Introducing, #FUCKMEN. Posters written with powerful headlines will be released along with the new packaging design, encouraging women to be back in charge.

 

#FUCKMEN

 

Meen have been taken in charge of basically everything in our society, the economy, the environment, and even in the bedroom. How can we trust men fully, when they have clearly fucked everything up. #FUCKMEN is a new brand by Durex specifically targetting women, encouraging them to be back in charge.

 

#FUCKMEN

 

Men have been taken in charge of basically everything in our society, the economy, the environment, and even in the bedroom. How can we trust men fully, when they have clearly fucked everything up. #FUCKMEN is a new brand by Durex specifically targetting women, encouraging them to be back in charge.

 

#FUCKMEN

 Men have been taken in charge of basically everything in our society, the economy, the environment, and even in the bedroom. How can we trust men fully, when they have clearly fucked everything up. #FUCKMEN is a new brand by Durex specifically targetting women, encouraging them to be back in charge.

 

clio

Role: Art Director, Motion Designer

Team: Yinglun Li, Haoran Liao, Nuri Park, Christy Qiao,  Kevin Bae,  Sean Dong, Jaewook Baik

OOH

Poster1
Poster2
Poster3
fuckmen-ooh

SOCIAL MEDIA AD

tinderdurex

PRODUCT

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fucmencondom2
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